DoubleClick Creative Insights on Rich Media Report is Out!

This report details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as an indicator of success for your rich media campaigns.

In each section, we'll focus on a specific metric of success. We'll show you how the choice of ad format and creative size can affect campaign performance. We'll end each section with industry benchmarks and advice on how to compare your campaign's performance to that of other advertisers in the same industry vertical. (PDF: 476K)

Register to download the research report (pdf)

oct 16, 2008 - ADMA conference "Q&A"

At the ADMA Conference 2008 in Hong Kong, Andrew Wong, DoubleClick, Ross McNab, Eyeblaster, William Lai, Microsoft Advertising took the floor for the Q&A session.

oct 16, 2008 - ADMA conference 08 "why rich media"

At the ADMA Conference 2008 in Hong Kong, Andrew Wong, DoubleClick, and Ross McNab, Eyeblaster talked about why advertisers should be using more rich media online advertising.

reply to discussion board on Rich Media APAC fb group

reply to - Topic: ADS-R-US - CONSUMER GENERATED ADS AND BRAND GURUS

i don't think the old way of advertising has gone wrong. it's just the way we connect with each other has changed, and so does the way we communicate or get information about the products/services that we consume. the Internet created this virtual platform where we can gather info and share info (web2.0) so easily, that what i say about something i'm using now matters to others in other parts of the world. especially now we're talking about the global economy for most brands. so i'd say CGA is a result of this Internet evolution and it will become a very effective form of advertising moving forward in this new web2.0 or x.0 age.

ADMA Event: User Engagement deck by Andrew Wong, DoubleClick

A Very Good Intro to Rich Media by Brandon Cheung of wwwins

ADMA EVENT - Rich Media Best Practice seminar series

"Rich Media Best Practice"

Seminar Series:
Shanghai - Tuesday, 27 May 2008
Singapore - Thurssday, 29 May 2008
Hong Kong - Tuesday, 3 June 2008


Rich media describes a broad range of digital interactive media. With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset. Attend this event in three (3) cities for a practical insight into how rich media is being used and the way ahead. Learn Best Practices in the use of this multi-faceted tool. The following topics will be covered:

- Introduction to Rich Media
- What's new?
- Checkpoints to ensure a successful Rich Media campaign
- User engagement
- Directions in Rich Media
- Case Studies


Shanghai

Date: Tuesday, 27 May 2008
Time: 9.00am - 12.00pm (Registration from 8.30am)
Venue: tbc, Shanghai
Cost: RMB 250 (ADMA Members) - RMB 320 (non-Members)

Speakers:
- tbc, wwwins Consulting
- Jayne Leung, Regional Director, Asia, DoubleClick
- tbc, Eyeblaster, Inc
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


Singapore

Date: Thursday, 29 May 2008
Time: 9.00am - 12.00pm (Registration from 8.30am)
Venue: tbc, Singapore
Cost: S$50 (ADMA Members) - S$65 (non-Members)

Speakers:
- tbc, wwwins Consulting
- Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick
- Ross McNab, Sales Director, APAC, Eyeblaster, Inc.
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


Hong Kong

Date: Tuesday, 3 June 2008
Time: 3.00pm - 6.00pm (Registration from 2.30pm)
Venue: 1904 Bank of America Tower, 12 Harcourt Road, Central
Cost: HK$275 (ADMA Members) - HK$350 (non-Members)

Speakers:
- Brandon Cheung, Account Director, wwwins Consulting Hong Kong
- Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick
- Ross McNab, Sales Director, APAC, Eyeblaster, Inc.
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions

DETAILS & BOOKING INFO:

http://www.asiadma.com/adma/events/view.asp?EventsID=100146

Rich Media Showcase

Welcome to the Brand Advertising Edition of the DoubleClick Rich Media and Video Showcase. Here are just a few creative examples from top brands.

Unilever Gets Interactive with Axe Ad Units

This ad changes the definition of a "high touch" campaign.

View the Leaderboard

Adobe's Flash On Campaign Rides Tandem with HD Video

Adobe used multiple rich media units to drive awareness of Flash among industry executives using tandem and triple tandem placements. Plus, a third unit grabs 100% share of voice using DoubleClick's fullscreen HD Video feature.

Triple Tandem Tandem HD Video (Flash 9 Required)

New Line Cinema Seconds Going Tandem with Semi-Pro Campaign

The synced tandem ad is becoming a very popular placement type for brand advertisers in all categories.

View the Semi-Pro Tandem Ad

Developer's Corner: Dynamic Data Feeds

Looking to pull a live RSS feed into your rich media ad unit? Implementing it is actually easier than you may think. Download a template file at www.doubleclick.com/rssdemo

to get started. This template is designed to pull in random headlines from our own DoubleClick blog and display them in the ad unit.

©2008 DoubleClick Inc. All rights reserved. DoubleClick respects your right to privacy. View our policy.

MinutesMaid - Cool Creative

i've got this very cool creative link from a client today and wanna share with everyone -
http://advertising.msn.co.jp/rmgallery/archives/2006award/hdy/08/view.htm

this expandable skyscraper uses a Flash script that "catches" the window event to capture the positioning of the page, to trigger the "squeeze".

Post-Event Conversion: Spotlight for Rich Media

Advertisers might be familiar with Spotlight to track post-click and post-impression conversions already. As Rich Media has evolved to become an effective way to interact with audience, it's important to also understand the real effectiveness of rich media creative, and to gain insights such as:
- What creative attributes are working?
- How do I justify the costs of incremental rich media spend?
- What are the underlying influences on consumer behaviour?

Spotlight for Rich Media is designed to provide you with actionable insight into the performance of rich media creatives. This powerful report will help you answer:
- Monitor conversion rates for multiple click-thru links and update creatives to promote the link that’s driving the most value
- Estimate the real dollar return of different types of video
- Calculate the direct revenue effect of aggressive implementations like mouse-over-to-expand and auto-expand versus conservative approaches like click-to-expand
- Measure how individual features within a rich media ad correlate to conversions so you can promote more of what works

DoubleClick In-Stream

DoubleClick In-Stream is here!

DoubleClick In-Stream

Ford Focus - Gaming Banner

gaming banners are effective. Flash formats really allows endless interactive opportunities. you can do drawings, chatting, quizzes, puzzles, or games (like this one above). these interactive elements encourages strong interaction with the brand and/or productss. most importantly, it makes your ad fun!

HD Video - a new feature of DC Rich Media & Video!

everyone is talking HD. we've HDTV, HD broadcast, now even video ads come with HD. with this new codec from Adobe, we're able to deliver HD or DVD quality video to ad banners without degradation of quality or excessive download times. sure this new feature is gonna attract those high-qualitied advertisers.

Carat/KFC - Cool Creative

a very good execution connecting to the print pool to print a coupon. great call for action. again, no need for the users to click through to destination. cool one!

MindShare/PCCW - Cool Creative

this is the first Orignal Video to be used in APAC.