TVB/Towngas Sweet Spot - Motif Cool Creative

“The DART Motif Sweet Spot™ feature allowed TVB to provide enhanced exposure to its product placement advertisers. Sponsored shows would also be archived on the website, allowing advertisers to expand coverage beyond the show’s run. Audiences can now interact with the video and can get the most information out of the product placement they are interested in.” – Miko Ho, Sales Manager, TVB.COM

Triumph Deep V - Motif Cool Creative

影音廣告多元化解決方案 - Interesting Blog Article from Taiwan

http://www.wretch.cc/blog/kangjim&article_id=10571587

Singapore Changi Airport - WLM - Motif Cool Creative

DOUBLECLICK LAUNCHES NEW AD FORMAT: THE TEASER

The Teaser Provides Cost-Effective High-Impact Advertising Option

New York, NY, 7/31/2007 - DoubleClick Inc., the premier provider of digital marketing technology and services, today announced a new advertising format: the Teaser. The new format allows developers to create high-impact teaser ads with short flashes of video, thereby helping to increase the range of options available to advertisers. Universal Pictures is the first to use the ad format, in connection with advertising for the debut of its action-thriller, The Bourne Ultimatum, starring Matt Damon, which will hit screens nationwide in early August.

read more...

VH1's Concert for Diana Streamed Live into an Ad

For the 10th anniversary of Princess Diana's death, VH1 marked the occasion by simultaneously broadcasting and streaming live and online the entire six-hour Concert for Diana. Normally, online broadcasts are challenging to drive traffic to due to the time-sensitive nature of the promotional window. VH1 overcame the promotional challenge with a broad reaching ad campaign. Using the DoubleClick Rich Media and Video live streaming feature, VH1 captured audiences throughout the broadcast, drawing them in with the actual content of the broadcast. For detailed information about the concert and the media buy, read more at Multichannel News.

banner

DoubleClick Exec: Video Hot-Spotting on the Rise

an Article from ClickZ - http://www.clickz.com/3626653

NBC Uses DoubleClick Ad Innovations To Promote Fall Shows Lineup

Ratatouille - Motif Cool Creative

Play the game!

Invisible Target (男兒本色) - Motif Cool Creative

Invisible Target (男兒本色) - Floating + Expandable Video

Die Hard 4.0 - Motif Cool Creative

Die Hard 4.0 - Floating + Expandable Video

Nikon Coolpix - Motif Cool Creative

McDonald's Branding II - Motif Cool Creative

HSBC CMB BizCard - Motif Cool Creative

WL Hotmail - KR - Motif Cool Creative

These are the expandable banners on MSNKR Windows Live Hotmail:

Hana Bank -

Samsung Diet -

GSCaltex -

S-oil -

the First Motif banner on Windows Live Hotmail (new Hotmail) - KR - Canon

this is the first Motif campaign running on the new Windows Live Hotmail, which is in AJAX environment, in MSNKR.

Shrek 3 - HK - Motif Cool Creative

Heineken Site Takeover - Motif Cool Creatives

a cool site take over (transitional ad) for Junk and Klue in MY.

UPS (push down) - HK - Motif Cool Creatives

this is a push down expandable.

Rexona - HK - Motif Cool Creatives

Multiple Original videos.

Fantastic 4 - HK - Motif Cool Creatives

i like how this one expands.

Oceans13 - HK - Motif Cool Creatives

with Fullscreen feature!

PCCW Broadband Phone - Motif Cool Creatives

this is a good representation of the new Broadband Phone.

Big Picture video superbanner -

DiGi Fu-Yoh - Motif Cool Creatives

a simple interactive banner.

MasterCard Hotel & Spa - Motif Cool Creatives

this is a very nice implementation of expandable with transparent background.

BMW X5 - Motif Cool Creatives

King of the Road. King off the Road.

Harry Potter - Motif Cool Creatives

Check out the latest Harry Potter ad. My favourite part is when you click on the characters button.

Flash is the Platform for Online Video Ads - by Ari Paparo

Kate caught up with Ari Paparo who heads up DoubleClick's rich media division. The term "rich media," which had previously referred to mainly Flash and other animated ads viewed online, is quickly expanding to encompass the world of online video. Ari has a lot to share with us about all this.

Flash is king. He says that the online video ad biz is moving "wholesale" to Flash, a platform that is reliable and user friendly. Real and Media Player are not going to win this game; Flash will be the predominant platform to host advertising, expects.

Ari also fills us in on "in-stream" video, contextual advertising and the metrics that come into play with online video advertising.

Ari is a speaker at Streaming Media West, which Beet.TV will be covering.

"Pirates" Gets Its Site on Its Banner

Embark on a quest for treasure and explore the scenes of "Pirates of the Caribbean" right from this clickable rich media banner spot. Engagement in ads might never be the same again.

Pepsi Mirinda - Thailand

Synchronized Banners with Email function - CSL One2Free

Cursor Chase - Shangri-La

DoubleClick Rich Media at the Box Office

Welcome to the 5th edition of our Creative Showcase. With the summer movie season upon us, we took a look at Hollywood's use of rich media as a motion picture marketing tool. We found that eight of this week's top ten box office hits used DoubleClick Rich Media and Video. Below are examples of seven of them. Scroll down to see all the ads.

As you browse through these box office ad examples, note the pervasive use of video within the ad units. In-Page video is by far the most popular video feature. As the summer movie season progresses, keep an eye out for innovative video implementations including the use of The Big Picture™, The Fullscreen Experience™, Live Streaming, and The Sweet-Spot™.

featured this month:

Pirates of the Caribbean: At World's End


Knocked Up


Shrek the Third


Spider-Man 3


Waitress


Bug


28 Weeks Later

Live Webcam Streaming in an Ad Banner

Wanted to share with you a great ad unit done by our Innovation Lab last month. It features live video webcams all around the world. You can see Piccadilly Circus, Waikiki Beach, Sydney Harbour Bridge, Hong Kong Harbour or the Tour Eiffel! First of its type and done with our live stream partners, Foglight in the US.

Check it out and enjoy! 728x90 or 300x250:

First Motif Ad on Xanga

After successful testing, we've launched our first Motif ad on Xanga Malaysia!

Xanga.com Site Statistics:
Hong Kong
Total registered users: 1,813,782
Average monthly page views: 123 millions+
Singapore
Total registered users: 40,000+
Average monthly page views: 2.7 millions+
Malaysia
Total registered users: 10,000+
Average monthly page views: 700K+

According to market research firm Hitwise, Xanga.com is the 2nd most popular website in Hong Kong, ranked by market share of visits across all industries with over 2.5% market share of all internet destinations by Hong Kong users.

DoubleClick Rich Media and Video Safari Announcement

We are pleased to announce that as of June 2nd, all DoubleClick Rich Media ad types (expanding, floating, in-page) trafficked using Motif technology will display all supported functionality in the Safari browser. This includes support for Safari versions 1.3.2+, which includes Panther, Tiger and higher versions.
For more information on DoubleClick Rich Media and Video, visit richmedia.doubleclick.com

First Motif Launch in Japan

the first Motif video campaign went live today in Japan:

site: http://www.kekkon-j.com/

press release: http://www.doubleclick.co.jp/company/press/2007/20070529.html