ADMA EVENT - Rich Media Best Practice seminar series

"Rich Media Best Practice"

Seminar Series:
Shanghai - Tuesday, 27 May 2008
Singapore - Thurssday, 29 May 2008
Hong Kong - Tuesday, 3 June 2008


Rich media describes a broad range of digital interactive media. With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset. Attend this event in three (3) cities for a practical insight into how rich media is being used and the way ahead. Learn Best Practices in the use of this multi-faceted tool. The following topics will be covered:

- Introduction to Rich Media
- What's new?
- Checkpoints to ensure a successful Rich Media campaign
- User engagement
- Directions in Rich Media
- Case Studies


Shanghai

Date: Tuesday, 27 May 2008
Time: 9.00am - 12.00pm (Registration from 8.30am)
Venue: tbc, Shanghai
Cost: RMB 250 (ADMA Members) - RMB 320 (non-Members)

Speakers:
- tbc, wwwins Consulting
- Jayne Leung, Regional Director, Asia, DoubleClick
- tbc, Eyeblaster, Inc
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


Singapore

Date: Thursday, 29 May 2008
Time: 9.00am - 12.00pm (Registration from 8.30am)
Venue: tbc, Singapore
Cost: S$50 (ADMA Members) - S$65 (non-Members)

Speakers:
- tbc, wwwins Consulting
- Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick
- Ross McNab, Sales Director, APAC, Eyeblaster, Inc.
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


Hong Kong

Date: Tuesday, 3 June 2008
Time: 3.00pm - 6.00pm (Registration from 2.30pm)
Venue: 1904 Bank of America Tower, 12 Harcourt Road, Central
Cost: HK$275 (ADMA Members) - HK$350 (non-Members)

Speakers:
- Brandon Cheung, Account Director, wwwins Consulting Hong Kong
- Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick
- Ross McNab, Sales Director, APAC, Eyeblaster, Inc.
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions

DETAILS & BOOKING INFO:

http://www.asiadma.com/adma/events/view.asp?EventsID=100146

Rich Media Showcase

Welcome to the Brand Advertising Edition of the DoubleClick Rich Media and Video Showcase. Here are just a few creative examples from top brands.

Unilever Gets Interactive with Axe Ad Units

This ad changes the definition of a "high touch" campaign.

View the Leaderboard

Adobe's Flash On Campaign Rides Tandem with HD Video

Adobe used multiple rich media units to drive awareness of Flash among industry executives using tandem and triple tandem placements. Plus, a third unit grabs 100% share of voice using DoubleClick's fullscreen HD Video feature.

Triple Tandem Tandem HD Video (Flash 9 Required)

New Line Cinema Seconds Going Tandem with Semi-Pro Campaign

The synced tandem ad is becoming a very popular placement type for brand advertisers in all categories.

View the Semi-Pro Tandem Ad

Developer's Corner: Dynamic Data Feeds

Looking to pull a live RSS feed into your rich media ad unit? Implementing it is actually easier than you may think. Download a template file at www.doubleclick.com/rssdemo

to get started. This template is designed to pull in random headlines from our own DoubleClick blog and display them in the ad unit.

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