DoubleClick Creative Insights on Rich Media Report is Out!

This report details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as an indicator of success for your rich media campaigns.

In each section, we'll focus on a specific metric of success. We'll show you how the choice of ad format and creative size can affect campaign performance. We'll end each section with industry benchmarks and advice on how to compare your campaign's performance to that of other advertisers in the same industry vertical. (PDF: 476K)

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