Post-Event Conversion: Spotlight for Rich Media

Advertisers might be familiar with Spotlight to track post-click and post-impression conversions already. As Rich Media has evolved to become an effective way to interact with audience, it's important to also understand the real effectiveness of rich media creative, and to gain insights such as:
- What creative attributes are working?
- How do I justify the costs of incremental rich media spend?
- What are the underlying influences on consumer behaviour?

Spotlight for Rich Media is designed to provide you with actionable insight into the performance of rich media creatives. This powerful report will help you answer:
- Monitor conversion rates for multiple click-thru links and update creatives to promote the link that’s driving the most value
- Estimate the real dollar return of different types of video
- Calculate the direct revenue effect of aggressive implementations like mouse-over-to-expand and auto-expand versus conservative approaches like click-to-expand
- Measure how individual features within a rich media ad correlate to conversions so you can promote more of what works