May 8, 2008

Rich Media Showcase




Welcome to the Brand Advertising Edition of the DoubleClick Rich Media and Video Showcase. Here are just a few creative examples from top brands.

Unilever Gets Interactive with Axe Ad Units

This ad changes the definition of a "high touch" campaign.



Adobe's Flash On Campaign Rides Tandem with HD Video

Adobe used multiple rich media units to drive awareness of Flash among industry executives using tandem and triple tandem placements. Plus, a third unit grabs 100% share of voice using DoubleClick's fullscreen HD Video feature.




New Line Cinema Seconds Going Tandem with Semi-Pro Campaign

The synced tandem ad is becoming a very popular placement type for brand advertisers in all categories.






Developer's Corner: Dynamic Data Feeds
Looking to pull a live RSS feed into your rich media ad unit? Implementing it is actually easier than you may think. Download a template file at www.doubleclick.com/rssdemo
to get started. This template is designed to pull in random headlines from our own DoubleClick blog and display them in the ad unit.
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