Creative Showcase: US - NBC - The Black Donnellys

To promote the new television series, The Black Donnellys, NBC used an innovative, new ad type straight out of DoubleClick's Innovation Lab. Using the video button format, NBC placed their brand imagery, a flashing red and black four-leaf clover, into the top right of the browser window. The ad begins as a clover-shaped video button and expands into a larger unit that streams the show's trailer inside of the silhouette of the clover. We love this ad for the way that the shape of the four-leaf clover was maintained throughout the ad.