Creative Showcase: US - Microsoft Windows Vista

To showcase the features of their new Windows Vista operating system, Microsoft chose a unique approach to ad interactivity. Using a built-in virtual knob that responds to a click of the mouse, the Windows Vista ad takes viewers on a mini-tour through the evolution of technology. From games to music to visual media, the ad demonstrates how all roads have led to Windows Vista, while at the same time providing an engaging, interactive experience as users "crank up the 'Wow.'" We love this ad for its ability to tie interactive elements within a rich media ad directly to the overall theme of a product launch.