Creative Showcase: US - HBO - Def Poetry

The new HBO ad for the sixth season of Def Poetry is a rectangle of inspiration. The ad uses in-banner video to lure viewers in to watch the series' stars in motion. When the video stops playing, a single call to action to "CLICK TO CONTINUE" is presented to viewers. On click, the video and audio continues and Mos Def himself introduces the show. We love this ad for the respectful way it draws in viewers and exposes them to the poetic mood of the program through the use of in-banner video.