DoubleClick Rich Media at the Box Office

Welcome to the 5th edition of our Creative Showcase. With the summer movie season upon us, we took a look at Hollywood's use of rich media as a motion picture marketing tool. We found that eight of this week's top ten box office hits used DoubleClick Rich Media and Video. Below are examples of seven of them. Scroll down to see all the ads.

As you browse through these box office ad examples, note the pervasive use of video within the ad units. In-Page video is by far the most popular video feature. As the summer movie season progresses, keep an eye out for innovative video implementations including the use of The Big Picture™, The Fullscreen Experience™, Live Streaming, and The Sweet-Spot™.

featured this month:

Pirates of the Caribbean: At World's End


Knocked Up


Shrek the Third


Spider-Man 3


Waitress


Bug


28 Weeks Later