HKSevens - The Fun Is Back! Campaign

Speaking of utilizing social media and viral videos, Cathay Pacific is on top of it again this year by re-introducing their video competition which ran last year as well. Here's their promo video on YouTube:

Not only they're "involving" the audiences both online and on-the-spot (in HK Stadium), they're utilizing Facebook and Twitter to allow on-the-spot audiences to tweet match results and special happenings. This is truly integrated.

If you wanna get a kick out of the event and hopefully win yourself air tickets, be sure submit your video on their site - http://www.cathaypacifichost.com/HKSevens/

Social Marketing - from Creative Perspective

Last month I was speaking at Google's Social Marketing Event and I gave a presentation on Social Marketing - from the Creative Perspective. Here's the deck I've presented (of course taken out some sensitive stuff):

Six Concepts to Keep in Mind when doing a social marketing campaign:

1. Create ads that work as content

2. It's all about the dialogue/conversation

3. Ideas come from everywhere

4. Connect the dots

5. Outreach

6. Metrics matter

Jim Heekin, CEO of Grey's Downturn Tips by MarketSG

Referenced from The Pitch Marketing Blog, Global Chairman and CEO Jim Heekin told The Pitch how the industry must "use this time to get even better".

ADMA EVENT - Rich Media Best Practice seminar series

"Rich Media Best Practice"

Seminar Series:
Shanghai - Tuesday, 27 May 2008
Singapore - Thurssday, 29 May 2008
Hong Kong - Tuesday, 3 June 2008


Rich media describes a broad range of digital interactive media. With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset. Attend this event in three (3) cities for a practical insight into how rich media is being used and the way ahead. Learn Best Practices in the use of this multi-faceted tool. The following topics will be covered:

- Introduction to Rich Media
- What's new?
- Checkpoints to ensure a successful Rich Media campaign
- User engagement
- Directions in Rich Media
- Case Studies


Shanghai

Date: Tuesday, 27 May 2008
Time: 9.00am - 12.00pm (Registration from 8.30am)
Venue: tbc, Shanghai
Cost: RMB 250 (ADMA Members) - RMB 320 (non-Members)

Speakers:
- tbc, wwwins Consulting
- Jayne Leung, Regional Director, Asia, DoubleClick
- tbc, Eyeblaster, Inc
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


Singapore

Date: Thursday, 29 May 2008
Time: 9.00am - 12.00pm (Registration from 8.30am)
Venue: tbc, Singapore
Cost: S$50 (ADMA Members) - S$65 (non-Members)

Speakers:
- tbc, wwwins Consulting
- Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick
- Ross McNab, Sales Director, APAC, Eyeblaster, Inc.
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


Hong Kong

Date: Tuesday, 3 June 2008
Time: 3.00pm - 6.00pm (Registration from 2.30pm)
Venue: 1904 Bank of America Tower, 12 Harcourt Road, Central
Cost: HK$275 (ADMA Members) - HK$350 (non-Members)

Speakers:
- Brandon Cheung, Account Director, wwwins Consulting Hong Kong
- Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick
- Ross McNab, Sales Director, APAC, Eyeblaster, Inc.
- Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions

DETAILS & BOOKING INFO:

http://www.asiadma.com/adma/events/view.asp?EventsID=100146