Google Singapore Business Stimulus Package is Launched!

Google is giving all Singapore businesses the chance to get S$100 in free advertising with Google AdWords. In these challenging times, advertising on Google is a cost-effective and measurable way to reach potential customers at the exact moment when they're searching on Google for your products or services.

For more information, check out http://www.google.com.sg/stimulus

DoubleClick Studio is Ready to Rock n' Roll in APAC!

Ever since DoubleClick Studio was launched in the US late last year, there've been a lot of interests and questions around this new powerful tool which aims to streamline rich media creative production and workflow. It's now ready to roll out in APAC. Studio brings more efficiency and control to the rich media production process. It does this by:

• Catering to novice ad builders through smaller, more versatile, Flash components
• Supporting advanced Flash developers with powerful AS2 and AS3 APIs
• Empowering producers with a web-based interface for managing their entire rich media workflow

Key Benefits for Creative Agencies

• Produce traffic-ready ads quickly
• Stay organized with a single place to manage rich media ads
• Output high-quality, innovative ad units using drag-and-drop Flash components and/or powerful APIs for advanced users

Read the overview for creative agencies.

Key Benefits for Media Agencies

• Save trafficking time by having new and updated creatives pushed directly to DART
• Save time creating preview links by allowing creative agencies to do this on their own
• Get tighter control and insight into custom metrics through an enhanced creative preview system

Read the overview for media agencies.

Key Benefits for Publishers

• Save trafficking time by having new and updated creatives pushed directly to DART for Publishers (DFP)
• Please clients with a workflow that gets preview links into client's hands faster
• Use an enhanced creative preview system that can showcase how creatives will look on your site
• Access powerful and intuitive Flash components and APIs for building custom creatives

Getting Started

To learn more about or request access to DoubleClick Studio, visit studio.doubleclick.com.

DoubleClick Rich Media acceptance on Yahoo!7 AU HOMEPAGE

DoubleClick and Eyeblaster have just been approved to run rich media ads on Yahoo!7 AU Homepage! Here's the matrix that lists the acceptance on Hompage and across network:

http://au.advertising.yahoo.com/ad-specs/category/-/5026197/3rd-Party-Vendor-Acceptance-Matrix

This is really great news as it's believed to be the first Yahoo! Homepage acceptance in the world. This marks a milestone for advertiser/agency driven rich media usabilities since Yahoo! has a strong presence in APAC markets. It truly brings value to the advertisers and agencies with single platform management and reporting.

DoubleClick In-Stream

DoubleClick In-Stream is here!

DoubleClick In-Stream

First Motif Ad on Xanga

After successful testing, we've launched our first Motif ad on Xanga Malaysia!

Xanga.com Site Statistics:
Hong Kong
Total registered users: 1,813,782
Average monthly page views: 123 millions+
Singapore
Total registered users: 40,000+
Average monthly page views: 2.7 millions+
Malaysia
Total registered users: 10,000+
Average monthly page views: 700K+

According to market research firm Hitwise, Xanga.com is the 2nd most popular website in Hong Kong, ranked by market share of visits across all industries with over 2.5% market share of all internet destinations by Hong Kong users.

DoubleClick Rich Media and Video Safari Announcement

We are pleased to announce that as of June 2nd, all DoubleClick Rich Media ad types (expanding, floating, in-page) trafficked using Motif technology will display all supported functionality in the Safari browser. This includes support for Safari versions 1.3.2+, which includes Panther, Tiger and higher versions.
For more information on DoubleClick Rich Media and Video, visit richmedia.doubleclick.com

First Motif Launch in Japan

the first Motif video campaign went live today in Japan:

site: http://www.kekkon-j.com/

press release: http://www.doubleclick.co.jp/company/press/2007/20070529.html

Windows Live Hotmail and Motif

Good news!

As you may know, MSN is moving its content into AJAX environments. These environments generally refresh their ad slots in complex ways without updating the entire page. In particular, MSN is moving in this direction with its high volume email site.

Windows Live Hotmail is the replacement for Hotmail. The MSN team has developed some complex technologies which allow AJAX ad slots to be refreshed without using Iframes. Our engineering team has been working very closely with the MSN team on assuring that rich media ads using Motif technology work properly in these ad slots across browsers and OS’es.

The good news: Motif has been certified in Windows Live Hotmail and is the first vendor worldwide to have this certification.

DoubleClick Research: Video More Effective

ClickZ is running a summary of an upcoming DoubleClick research study showing video ads outperforming image ads by a wide margin. Snop:

Online marketers should note the importance of getting their message across early on when creating videos. DoubleClick said most viewers stuck with the clips for two-thirds of their duration, meaning they typically watched about 19 seconds of each :30 video or 10 seconds of each :15 spot.

Read the article.