DoubleClick Research: Video More Effective

ClickZ is running a summary of an upcoming DoubleClick research study showing video ads outperforming image ads by a wide margin. Snop:

Online marketers should note the importance of getting their message across early on when creating videos. DoubleClick said most viewers stuck with the clips for two-thirds of their duration, meaning they typically watched about 19 seconds of each :30 video or 10 seconds of each :15 spot.

Read the article.