VH1's Concert for Diana Streamed Live into an Ad

For the 10th anniversary of Princess Diana's death, VH1 marked the occasion by simultaneously broadcasting and streaming live and online the entire six-hour Concert for Diana. Normally, online broadcasts are challenging to drive traffic to due to the time-sensitive nature of the promotional window. VH1 overcame the promotional challenge with a broad reaching ad campaign. Using the DoubleClick Rich Media and Video live streaming feature, VH1 captured audiences throughout the broadcast, drawing them in with the actual content of the broadcast. For detailed information about the concert and the media buy, read more at Multichannel News.

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