DOUBLECLICK LAUNCHES NEW AD FORMAT: THE TEASER

The Teaser Provides Cost-Effective High-Impact Advertising Option

New York, NY, 7/31/2007 - DoubleClick Inc., the premier provider of digital marketing technology and services, today announced a new advertising format: the Teaser. The new format allows developers to create high-impact teaser ads with short flashes of video, thereby helping to increase the range of options available to advertisers. Universal Pictures is the first to use the ad format, in connection with advertising for the debut of its action-thriller, The Bourne Ultimatum, starring Matt Damon, which will hit screens nationwide in early August.

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