Best HIV Commercial!!

My friend sent me this, again viral video outside of its country, HIV commercial video:

This is just too creative and brilliant! When it comes to a positive message like this, can we not let the old-fashioned thinking be the barrier of creativity?

Nexus One - Ninja's Unboxing

Speaking of Viral Video and Social Marketing in my previous blogpost, found this excellent video (stop-motion again) from friends passing around on Facebook.

This is cool, hip, and most of all, very viral-able. For those who're looking to create a viral video, this is a good benchmark. Only videos like this will attract people to share it with their network of friends.

Government and House Ads Dominating MTR Ad Space?

I was being told yesterday that most (if not, half) of the Hong Kong MTR ad slots are occupied by Government ads and MTR house ads. So this morning I took the MTR and experience myself. Interestingly, my friend is right. Immediately walking into the station and up the escalator, 4 out of 10 of the side ads are government ads and MTR house ads.

and then walking into the platform, again 4 out of 10 billboards across the rail track are MTR ads, Government ads, and few Charity, NGO related ads.

makes you wonder, where have all the main stream advertisers gone? my assumptions:

- it's January, time of year that's most quiet

- MTR has a commitment with the Government to reserve certain ad space for them

- economy hasn't really picked up yet

- all went to print or online (less likely...)

just an interesting observation that's all.

A Simple Message - Help Haiti

A simple, yet powerful message: Help Haiti!

Direct, simple, powerful.

Social Marketing - from Creative Perspective

Last month I was speaking at Google's Social Marketing Event and I gave a presentation on Social Marketing - from the Creative Perspective. Here's the deck I've presented (of course taken out some sensitive stuff):

Six Concepts to Keep in Mind when doing a social marketing campaign:

1. Create ads that work as content

2. It's all about the dialogue/conversation

3. Ideas come from everywhere

4. Connect the dots

5. Outreach

6. Metrics matter

iPhone vs Nexus One

A lot of friends asked me which phone is better, the iPhone or Nexus One. I've decided to write this little blogpost (rather than a review) so to give a little personal opinion on the 2 smart phones.

I'm a huge fan of Apple, and I got my iPhone 3G (not 3Gs) in 2008 once it came available on the web (not cling to any mobile networks). And since I once worked at Google and I'm also a huge supporter of Google services, I got my Nexus One as my Christmas gift in 2009. I now use the Nexus One as my primary phone, but still have my iPhone in my backpack whereever I go.

OK, now let's get started:

If you use Apple computer and uses all the i- software such as iTunes, iPhoto - definitely iPhone!

If you use Google services heavily such as Gmail, Google Calendar, Gtalk, Google Latitude, etc. - definitely Nexus One!

What happens if you use both? That's me! I still prefer Nexus One since it gets you connected online simpler and faster.

Hold on, but there're still lots of iPhone users out there would disagree with me. Of course! Cos when it comes to multimedia and games, iPhone still outperforms Nexus One. So here's a little comparison I've made:

Email addict - Nexus One (or BlackBerry :)

Music addict - iPhone

Photo addict (taking photos, standard) - Nexus One

Photo addict (taking photos, enhanced functions i.e. polaroid, lomo) - iPhone

Photo addict (viewing photos sync with iPhoto) - iPhone

Photo addict (viewing photos sync with Picasa) - Nexus One

Photo addict (resolution conscious) - Nexus One

Video addict (shooting and editing) - iPhone

Video addict (viewing movies sync with iTunes) - iPhone

Video addict (YouTuber) - Nexus One (with HD video too)

Map addict - Nexus One (with Google Latitude too)

Games addict - iPhone

HK local info addict (Openrice, Cinema, etc) - iPhone

Traditional Chinese input - still iPhone for now but heard Nexus One will have it soon

Multitouch addict - iPhone

Background/Themes addict - Nexus One, though you can crack the iPhone and install themes

Facebook addict - Nexus One has a better Facebook contacts sync, but iPhone has a better Facebook app. For Nexus One users, you may try http://touch.facebook.com using the Browser

If you're all of the above, the truth is there's no perfect phone out there. Like me, I use the Nexus One for day to day connecting with the world (Phone, Email, FB, Tweets, etc) and keeping the iPhone for entertainment (Music and Games) and also a BlackBerry for work emails and chats.

So you decide!

What the F**K is Social Media: One Year Later

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Google Singapore Business Stimulus Package is Launched!

Google is giving all Singapore businesses the chance to get S$100 in free advertising with Google AdWords. In these challenging times, advertising on Google is a cost-effective and measurable way to reach potential customers at the exact moment when they're searching on Google for your products or services.

For more information, check out http://www.google.com.sg/stimulus

DoubleClick Studio Tutorial Video

Tutorial Video on Creating and Producing a Video Ad

DoubleClick Studio is Ready to Rock n' Roll in APAC!

Ever since DoubleClick Studio was launched in the US late last year, there've been a lot of interests and questions around this new powerful tool which aims to streamline rich media creative production and workflow. It's now ready to roll out in APAC. Studio brings more efficiency and control to the rich media production process. It does this by:

• Catering to novice ad builders through smaller, more versatile, Flash components
• Supporting advanced Flash developers with powerful AS2 and AS3 APIs
• Empowering producers with a web-based interface for managing their entire rich media workflow

Key Benefits for Creative Agencies

• Produce traffic-ready ads quickly
• Stay organized with a single place to manage rich media ads
• Output high-quality, innovative ad units using drag-and-drop Flash components and/or powerful APIs for advanced users

Read the overview for creative agencies.

Key Benefits for Media Agencies

• Save trafficking time by having new and updated creatives pushed directly to DART
• Save time creating preview links by allowing creative agencies to do this on their own
• Get tighter control and insight into custom metrics through an enhanced creative preview system

Read the overview for media agencies.

Key Benefits for Publishers

• Save trafficking time by having new and updated creatives pushed directly to DART for Publishers (DFP)
• Please clients with a workflow that gets preview links into client's hands faster
• Use an enhanced creative preview system that can showcase how creatives will look on your site
• Access powerful and intuitive Flash components and APIs for building custom creatives

Getting Started

To learn more about or request access to DoubleClick Studio, visit studio.doubleclick.com.