Social Marketing - from Creative Perspective

Last month I was speaking at Google's Social Marketing Event and I gave a presentation on Social Marketing - from the Creative Perspective. Here's the deck I've presented (of course taken out some sensitive stuff):

Six Concepts to Keep in Mind when doing a social marketing campaign:

1. Create ads that work as content

2. It's all about the dialogue/conversation

3. Ideas come from everywhere

4. Connect the dots

5. Outreach

6. Metrics matter