The AdAge Viral Video Chart

AdAge provides a weekly viral video chart to rank the top videos people watch (in the US) for that given week. Last week Walmart made it to the top, a major marketer that's not know for online antics. Now even viral video is measurable and being tracked for its effectiveness (popularity). Watch out for more advertisers to jump in.

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	New	Walmart	Clown	Publicis & Hal Riney	1,684,796	New
2	1	Evian	Live Young	BETC Euro RSCG	1,082,574	-13%
3	New	Bridgestone	Your Tires? Or Your Life?	The Richards Group	959,213	New
4	3	Google	Nexus One Vlogger	N/A	552,247	-24%
5	6	Microsoft	Xbox Project Natal	World Famous	539,669	-8%
6	5	DC Shoes	Gymkhana Two	Mad Media	521,466	-11%
7	9	Axe	Cleans Your Balls	BBH	427,300	-2%
8	New	Nolan's Cheddar	Seriously Strong Cheddar	John Nolan Films	423,358	New
9	Back on Chart	Nike	Most Valuable Puppets	Wieden & Kennedy	269,287	Back on Chart
10	4	Coca-Cola	Happiness Machine	Definition 6	251,606	-59%
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.