DoubleClick Rich Media acceptance on Yahoo!7 AU HOMEPAGE

DoubleClick and Eyeblaster have just been approved to run rich media ads on Yahoo!7 AU Homepage! Here's the matrix that lists the acceptance on Hompage and across network:

http://au.advertising.yahoo.com/ad-specs/category/-/5026197/3rd-Party-Vendor-Acceptance-Matrix

This is really great news as it's believed to be the first Yahoo! Homepage acceptance in the world. This marks a milestone for advertiser/agency driven rich media usabilities since Yahoo! has a strong presence in APAC markets. It truly brings value to the advertisers and agencies with single platform management and reporting.