comScore Data on Widget Ad Performance

Summary Findings - a total of 625M people, representing 65.5% of the WW Internet User, viewed or engaged with a widget in June 2008.

1. Asia Pacific
* Widget Viewers = 198,961,000
- 55.4% reach of Asia Pacific online population
- 1,446,333,000 usage days
* Engaged Applications = 13,359,000 widget engagers
- 3.7% reach
- 57,242,000 usage days

2. India
* Widget Viewers = 25,364,000
- 86.3% reach of Australia online population
- 201,562,000 usage days
* Engaged Applications = 1,986,000 widget engagers
- 6.8% reach
- 8,193,000 usage days

3. Australia
* Widget Viewers = 7,716,000
- 69.9% reach of Australia online population
- 54,168,000 usage days
* Engaged Applications = 2,138,000 widget engagers
- 19.4% reach
- 9,947,000 usage days

4. Singapore
* Widget Viewers = 1,956,000
- 84.7% reach of Singapore online population
- 16,999,000 usage days
* Engaged Applications = 338,000 widget engagers
- 14.6% reach
- 1,282,000 usage days

Note: comScore Widget Metrix reports on the number of persons who have viewed a unique web widget. In the case of Facebook widgets, comScore Widget Metrix reports on the number of persons who have actively engaged a unique web widget.


Measure Definitions -

Widget Viewers The estimated number of different individuals (in thousands) that were presented or exposed to that particular widget. Widget Engagers This measure represents the number of different individuals (in thousands) that actively engaged with that particular widget. Usage Days The total number of days in the month that consumers were exposed to the widget. A consumer who viewed a specific widget on three different days would contribute 3 Usage Days to that widget's total. % Reach Defined as the percent of the online population that was exposed to a particular widget.