Ritz 4-in-a-row Game & Tandem Ad Unit

this is a widget ad with games. better yet, it has online game feature which allows users to play with each other online. brilliant!

Jim Heekin, CEO of Grey's Downturn Tips by MarketSG

Referenced from The Pitch Marketing Blog, Global Chairman and CEO Jim Heekin told The Pitch how the industry must "use this time to get even better".

Google Chrome, Japan

a very cool video in high definition!

Building Brands in the Economy Downturn

Consumers are no longer being told what to believe in, they're now in control. They share what the think, they spread their comments around through different means of social networks. Be it online, offline, mobile, they're the one shaping your brands.

Cost effective way of reaching them is by tabbing into their world. Widgets help brands reach direct response and branding goals by making it possible to exchange valuable content for a space on audience members' personal social networking page or blog. 

Look around the social networks. Widgets are everywhere. Any brand can tap into this widget trend with branded content and applications that people like. For example, automotive Widget Ads can let buyers show pride in their purchase. Entertainment Widget Ads can let people share their viewing passions. 

Let me know your thoughts and let's share in ways to achieve better result for your brands in 2009!

DoubleClick Creative Insights on Rich Media Report is Out!

This report details everything that aggregate ad serving data can tell you about click-through rate, interaction rate, interaction time, expansion rate, expansion time and video complete rate. Each of these metrics can be used as an indicator of success for your rich media campaigns.

In each section, we'll focus on a specific metric of success. We'll show you how the choice of ad format and creative size can affect campaign performance. We'll end each section with industry benchmarks and advice on how to compare your campaign's performance to that of other advertisers in the same industry vertical. (PDF: 476K)

Register to download the research report (pdf)

oct 16, 2008 - ADMA conference "Q&A"

At the ADMA Conference 2008 in Hong Kong, Andrew Wong, DoubleClick, Ross McNab, Eyeblaster, William Lai, Microsoft Advertising took the floor for the Q&A session.

oct 16, 2008 - ADMA conference 08 "why rich media"

At the ADMA Conference 2008 in Hong Kong, Andrew Wong, DoubleClick, and Ross McNab, Eyeblaster talked about why advertisers should be using more rich media online advertising.

reply to discussion board on Rich Media APAC fb group

reply to - Topic: ADS-R-US - CONSUMER GENERATED ADS AND BRAND GURUS

i don't think the old way of advertising has gone wrong. it's just the way we connect with each other has changed, and so does the way we communicate or get information about the products/services that we consume. the Internet created this virtual platform where we can gather info and share info (web2.0) so easily, that what i say about something i'm using now matters to others in other parts of the world. especially now we're talking about the global economy for most brands. so i'd say CGA is a result of this Internet evolution and it will become a very effective form of advertising moving forward in this new web2.0 or x.0 age.

ADMA Event: User Engagement deck by Andrew Wong, DoubleClick

A Very Good Intro to Rich Media by Brandon Cheung of wwwins